Researching our target audience
Undertaking the task of researching a good target audience I started by using the peal and dean planner (http://business.pearlanddean.com/filmplanner) with this I took similar films as examples to use as secondary research for our film. As flatline productions wanted to do a horror/thriller style film I looked into these two categories for the demographics and Psychographics of our possible target audience. From this research I have suggested to my group mates that our film has to be aimed at least at over 15 year olds simply due to content. I believe that our film should be aim at 16 year old to 21 as the older generation will have a very bleak output on horror films as well as trying to keep on top of plots which require a modern look for some of the ideas thrillers could portray. People under 16 will simply not like the gore and scare factors within the film, parents wouldn’t show this to young children due to its content and gore.
Age however is not the only demographic gender is also a demographic we will have to take into account. The research shows that on average more males would see a horror film compared to females thus we would be looking for a higher male percentage in our audiences. Hopefully we will be able to draw females to coming to watch the film with the thriller aspect but our main target audience will be males aged 16 –21.Social class also comes in to play we are targeting our film at the class groups C1 C2 D.
Psychographics
The idea of psychographics is how any society can be divided into 7 groups and what is important to them by doctor Maslow.
These are the 7 groups and what they generally look for:
Mainstream- family security
Reformers- change
Succeeders- control
Resigned- survivor
Strugglers- escapes
Explorers- excitement
Assipirers- image
Thus I believe our film shall sell more so toward Explorers who will look for a scary new experience that our film offers and as a secondary target.